Most strategists have never actually built a brand. I have — multiple times, from zero.
Meet Sherita Janielle
I started in corporate finance — Director of Finance in the nonprofit sector — which means I’ve always understood marketing through the lens of what moves a business metric, not just what looks good on Instagram.
Then I built my own media brand from the ground up. I grew an engaged Instagram community, ran a podcast, created content for national brand partnerships, and eventually transitioned into consulting — helping businesses figure out why their marketing wasn’t working and fixing it.
Today, I work as a Fractional CMO and Brand Strategist for coaches, consultants, and service-based businesses. My clients don’t just get a strategy document. They get someone who shows up, leads the marketing function, and builds systems that keep working after I’m gone.
My client work spans industries — from health and wellness to finance to hospitality. I’ve worked with brands including Capital Group, SHE Knows Media, Marriott, IHG Hotels, Michelob Ultra, and more
The Way I Work
Most consultants will tell you what to do. I’ve already done it — for my own brands and for clients across industries. That means when I build your content strategy, I’m not pulling from a framework. I’m pulling from a decade of what actually moved the needle.
I operate as your Fractional CMO: senior-level strategy, hands-on execution, and AI-powered systems — without the overhead of a full-time hire or a large agency. You get someone who has run social media, managed podcast marketing, built email funnels, updated websites, and reported on performance — and can do all of it with a leaner, smarter workflow than most teams your size.
By The Numbers
- 10+ years managing digital marketing for real businesses
- Built Modern Woman Agenda from zero to 50,000+ readers
- 78,000 Instagram followers with secured brand partnerships
- Clients across health & wellness, hospitality, finance, and professional services
- Fractional CMO and Brand Strategist for coaches, consultants, and service-based businesses