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Case Study
How a Jamaican Agricultural Supplier Had One of Their Best Sales Months on Record — During a Hurricane
Turning a visibility problem that was actually a systems problem into a scalable marketing infrastructure — in one engagement.
The Challenge
A System Problem Disguised as a Visibility Problem
St. Jago Farm & Hardware Supplies had strong farmer interest — but inconsistent conversions. Competitors were winning at the point of sale. Customer data was scattered across WhatsApp, paper, and memory. Marketing spend had no tracking, no attribution, no ROI. The problem wasn't that farmers didn't know about SJFS. The problem was everything that happened after awareness.
What We Built
A Complete Marketing Growth System
Centralized CRM
Google Sheets/Airtable system to track farmers, samples, and follow-ups — no more scattered WhatsApp threads and paper notes.
WhatsApp Drip Cadence
Follow-up sequences aligned with crop cycles, keeping the brand top-of-mind at the exact moment farmers are ready to buy.
In-Store Sales Kits
Talking points, product sheets, and signage so retail staff could sell confidently without relying on memory.
Farmer Loyalty & Referral Program
A structured program to drive repeat purchase and word-of-mouth from the most valuable customer segment.
Repositioned Messaging
Moved from product features to farmer outcomes — bigger yields, faster growth. Redesigned flyers in 3 formats for different audiences.
Multi-Format Campaign Model
One product = flyer + WhatsApp message + reel + in-store support. Every campaign built for reach and conversion.
Trackable KPIs
Sample-to-sale conversion, reorder rate, WhatsApp engagement, database growth — simple metrics that actually measure what matters.
30/60/90-Day Execution Plan
Full business and marketing strategy, gap analysis, and process improvements with clear milestones.
The Result
"November was one of their best sales months on record — during a hurricane."
Despite severe weather disrupting normal business activity across Jamaica, SJFS saw strong sales performance because the new system kept farmer relationships warm, follow-ups running, and the brand top-of-mind at the point of purchase. The infrastructure worked even when everything else stopped.
The Strategic Insight
"The problem wasn't awareness — it was what happened after awareness. By connecting Training → Follow-up → Store → Repeat Purchase, SJFS now has a foundation to scale without dramatically increasing costs."
Work Together
Your Business Has the Same Opportunity
If your brand has real interest but inconsistent conversions, the answer is usually a system — not more visibility. Let's figure out what's actually holding your growth back.
Book a Discovery Call →