Free Brand Audit

Find Out What's Really
Holding Your Brand Back

Whether you sell a physical product, software, a service, or something in between — your brand either works for you or against you. Answer 10 questions and find out exactly where yours stands.

CPG & Product Brands SaaS & Tech E-commerce & Retail Hospitality & Lifestyle Service Businesses

Your audit includes

Your overall brand health score across 4 pillars
Your biggest missed revenue opportunity right now
Where you're losing customers before they convert
3 specific actions to take in the next 30 days
A recommendation on the right level of support for your stage

Takes 4 minutes · Works for any business type

Question 1 of 10 0% complete

Brand Clarity

If someone discovered your brand today, how quickly would they understand what you sell and who it's for?

Immediately — the product, the audience, and the reason to buy are all obvious

Within a minute — they'd get it, but it takes a little digging

It takes a while — our messaging is too broad or confusing

Probably not — we haven't nailed this yet

Brand Clarity

How clearly differentiated is your brand from competitors in your category?

Think: if your logo was removed, could someone tell your brand from a competitor's?

Very — we have a distinct voice, look, and reason to choose us that competitors don't own

Somewhat — we stand out in some ways but blend in on others

Not really — we look and sound a lot like other brands in our space

We haven't thought deeply about this yet

Digital Presence

When a new customer lands on your website, how well does it convert their interest into action?

Very well — clear product or offer, compelling reason to buy, and an obvious next step

Okay — people understand what we offer but the path to purchase isn't tight

Not well — the site looks decent but doesn't really sell

It needs work — is outdated, unclear, or we mostly rely on other channels

Digital Presence

What does your brand's online presence look like week to week?

Consistent and strategic — we show up regularly with content that builds our brand

Occasional — we post when we have something to say or when we remember

Minimal — is mostly reactive, no real rhythm or strategy behind it

Barely there — we know this needs to change

Conversion System

How would you describe your sales and conversion process right now?

From the moment someone discovers you to the moment they buy — how smooth is that journey?

Smooth and repeatable — awareness leads to interest, interest leads to purchase, predictably

It works but it's inconsistent — some customers convert easily, others drop off with no clear reason

We get interest but struggle to close — people browse, visit, or inquire and then disappear

There's no real system — we rely on luck, timing, or whoever reaches out first

Conversion System

How do most of your customers currently find you?

Multiple channels working together — search, social, retail, referrals, outreach

Mostly one source — word of mouth, one platform, or one channel

We're mostly going to them — is no consistent inbound yet

We haven't tracked it and aren't sure

Brand Storytelling

Does your content make people want to buy — is or just scroll past?

Think: product videos, brand story, customer content, campaigns — does it build desire and drive action?

Yes — is our content builds real desire, tells our brand story, and drives people toward purchase

Sometimes — we have strong content moments but no consistent strategy behind them

Not really — we post product shots or announcements but nothing that builds brand pull

We barely have a content presence right now

Brand Storytelling

How strong is your social proof — reviews, testimonials, press, or real customer stories?

Strong — reviews, UGC, press mentions, or case studies are actively working for us across channels

Some — we have proof points but they're not consistently front and center

Minimal — a few reviews here and there, nothing we leverage strategically

Basically none — this is a gap we haven't prioritized yet

Revenue & Pricing

How well is your pricing strategy working for your business?

Whether you sell a $12 hot sauce or a $50K software contract — does your price reflect your brand's value?

Very well — our pricing reflects our value, supports our margins, and customers rarely balk

Okay — but we discount more than we should or suspect we could charge more

Not great — price objections are common and we struggle to defend our value

We priced by gut feel and haven't revisited it with any real strategy

Growth Readiness

What's the most important thing your business needs to solve in the next 90 days?

More customers — we have a great product or service but need more consistent demand

Better positioning — we're not standing out clearly against competitors

A marketing system — we're doing too much manually with no clear process

Marketing leadership — we need someone to own and drive our marketing strategy

Your Brand Audit Results

/ 100

What the data is telling us

Your 30-day action plan

Proof it works

"November was one of their best sales months on record — during a hurricane."

St. Jago Farm & Hardware Supplies came in with strong farmer interest but inconsistent conversions and no system connecting awareness to purchase. One strategy engagement later — CRM, WhatsApp drip cadence, repositioned messaging, in-store sales kits — and they had record sales during a hurricane. One-time project: $3,800.

Read the full case study →

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